The above Photo speaks volumes about what in my opinion Jay-Z has brought to Hip-Hop… corporate thinking that has taken the focus away from the struggles of ordinary African-Americans. I’ve seen numerous interviews with the man on Television & in print over the years, with the impression I always get is his OWN feeling of self-importance – maybe it’s cultural perhaps with him being an American and a rapper?
After watching the below short video from Samsung – yeah that’s correct.
Hip-Hop has gone from it’s understandable connection with Street Culture especially Fashion to now sadly selling Mobile Phones for a South Korean Multinational.
You’ll be understanding my viewpoint after this Promotional Advert for Jay-Z new album out on the *4th of July (as one does) –
‘Magna Carta Holy Grail‘…
The manner of the advert in making Jay-Z appear as if some form genius is laughable, I suggest it’s more to do with having Corporations constantly informing us (the 99%) that he is?
After seeing that ‘Glory/Worship Fest’ of Jay-Z, I connected it with a conversation that BBC Hip-Hop DJ – Tim Westwood had with 50 Cent around sarcastic remarks made by Jay-Z regarding Mr. Cent.
What results is a very interesting analysis from 50 Cent on the psychology of Jay-Z in late 2009.
Watch from 3mins : 30secs onwards…
Hip-Hop is now under the tight control of the Corporate Elite, as they realised the raw power of the music as a way to improve humanity for the 99% in raising awareness of social inequality & bringing diverse people together – therefore ending ignorance. As mentioned in my now extensive archive on this website; culture has been hijacked by a Western Elite with the aim of lowering the intelligence of Consumers yet maximising profits. This is why Musicians with the Political Strength of John Lennon or Joan Baez aren’t around these days, but the current crop who are endorse everything from Luxury Cars to Chewing Gum.
Ask yourself is life in this early 21st Century Perfect, are all the problems of Humanity been successfully eradicated?
The answer sadly & possibly tragically for all of us is NO…
I’ll end this article with a surprising recent upload on Tim Westwood’s vast YouTube Channel, something that he was involved way back in 1990. That being a time when Rappers might not have had Off-shore Bank Accounts yet could understand the ordinary person on the street…
Send a Tweet about this article to the following with the hash-tag #GJBlog
50 Cent: @50cent
Tim Westwood: @TimWestwood
Snoop Dogg: @SnoopDogg
Kool Keith of Ultramagnetic MCs: @UltraMan7000
Peter Rosenberg of Hot 97fm [New York]: @Rosenbergradio
Leave a comment below or even send me a Tweet @DazAltTheory but include
Jay-Z released his breakthrough Album –
‘The Blueprint’ on Tuesday 11th September 2001 with some it actually being recorded in Manhattan (Manhattan Center Studios).